Product and Solution Marketing

“Product and solution marketing internal staff:

– Develop, execute, and implement the go-to-market strategy and market positioning for the company’s products, services, and solutions across the entire portfolio.
– Understand specific buyer personas and buying groups to develop unique value propositions and offers with an “”outside in”” perspective.
– Propose and develop key marketing messages related to products, craft product and solutions content, incorporate and utilize market feedback, and provide solutions to internal staff, key customers, analysts, press, and stakeholders regarding the company’s vision and delivering value.
– Produce product- and services-specific content such as data sheets, product white papers, articles, podcasts, and blogs (these product-focused communicators are not included in content marketing).
– Include product and/or technology evangelists, whose primary role is sales and marketing enablement, and often serve as technical marketers in customer-facing engagements and sales situations.”