Marketing Technology

“These are solutions whose primary use is to communicate to and/or with the market and conduct the digital dialog. They include the following subcategories:

– Advertising
– Machine learning/AI tools for marketing
– Digital commerce
– Direct marketing
– Enablement systems for sales reps and partners
– Events (online and onsite)
– Social
– Mobile marketing
– Website
– Other (augmented reality, Metaverse, gamification, etc.)”