Customer Relationship Analytic Applications

This market covers analytic applications and related IT services that support decision-making and analytic functions for customer-facing business processes within an organization, irrespective of industry specificity (i.e., sales, marketing, customer service, and contact center). Collectively, these analytic applications provide decision support and decision automation functionality to manage the entire life cycle of a customer — including the process of brand building, the conversion of a prospect to a customer, and the servicing of a customer — and to help an organization build and maintain successful relationships. Interactions in support of this process can occur through multiple channels of communication. Channels of communication include but are not limited to email, phone, social, and website.